A public education campaign targeting youth and young adults in Rhode Island to reduce stigma and prevent the misuse of opioids among young people
The Truth About Opioids is a collaboration of the Rhode Island Health Department, the Truth Initiative, and the Office of National Drug Control and Policy (ONDCP) designed to help youth and young adults understand the facts about opioids, the risk of addiction, and the crucial role young people can play in solving the crisis within their communities. This public education campaign aims to close the knowledge gap about opioids and their risks, and features first-person, true stories of young Americans with opioid use disorder.
The public health intervention is based on the Truth Initiative's successful campaign to decrease smoking among young people. The messaging uses television and social media outlets to target young people aged 18-34 and will drive people to additional resources at The Truth About Opioids website and Rhode Island's overdose prevention website. Preliminary evidence shows that this public education campaign has the potential to shift young adults' opioid-related attitudes.