This is an academic paper that contrasts media coverage of white non-medical opioid users with that of black and brown heroin users to show how divergent representations lead to different public and policy responses. Historically differential policy responses are discussed between the crack epidemic of the 1980's and the opioid crisis. The need for racial equity and justice is highlighted.
Netherland, J., & Hansen, H. B. (2016). The War on Drugs That Wasn't: Wasted Whiteness, "Dirty Doctors," and Race in Media Coverage of Prescription Opioid Misuse. Culture, Medicine and Psychiatry, 40(4), 664–686.